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Top 3 ASO (App Store Optimization) Companies
Have you heard about ASO before? If you are reading this, you probably have and I’m pretty sure you’ll agree with me that ASO needs more attention!
FACT: Most of the app store developers don’t know there are companies that specialize in optimizing listings for the app store.
This is why I decided to write this article. Not only there are not a lot of professional companies that offer ASO services, but the ones you find doesn’t seem trustworthy. I did some research, tested out a few companies, and will give you my top 3 list of ASO companies to contact when looking to improve your app’s ranking.
Before doing that, I’ll take the time to explain what ASO is, just in case you haven’t heard about it before.
ASO basically stands for App Store Optimization. Much like SEO providers aim to improve website rankings in Google or Yahoo, ASO providers aim to improve the way apps rank on Google Play or the Apple App Store.
Google and Apple have a different ranking system but the components that matter are (almost) the same. Here are the key components that will make a difference.
Before losing any more of your time, here’s my list of the top 3 companies you should have in mind when looking to improve your app store ranking.
You can go for the basic $69 plan that allows you track your own keywords and your competitors’ keywords. Among with keyword suggestions this plan is perfect if you are just looking to explore the competition.
For more serious app campaigns, you can go for the Premium plan which includes ASO reports and the so-called “Keyword Intelligence” service which allows you to see for which keywords your competitors are actually getting their downloads from. Additional features like Localization and App Update Timeline are available in this plan for $499 per month.
This is probably the most affordable ASO service provider I have seen. For as little as $19 per month, you can have almost the same features as MobileAction offer. You can’t see the keywords your competitors are getting their downloads from but you have a pretty good keyword analysis options.
Also, Meatti offer free tools for suggesting keywords and ASO reports. If you are new to ASO and just getting started, this is the perfect option for you.
411Writers seems to be a web content/copywriting company that expanded their business to writing app descriptions. While the previous service providers aim at giving you detailed reports, analyses, and competitor research, this one focuses entirely on writing your description and including strategically keywords in the text.
Google developers, be aware! In the Apple App store, there is a keyword field where developers put the keywords they will be ranking and there is no clear understanding whether or not the description field plays part in the ranking algorithm, the title, short and long descriptions, are the most important keyword ranking factors on Google Play. You can get your new description for a one-time $30 payment.
Let me sum up if you are in the big game you should definitely go for the MobileAction premium plan. If you are looking for a better-price option, the Meatti’s free tools and affordable monthly plans are just for you. To use the reports and information gathered even better, you may just want to contact professional description writers and turn to 411Writers in this case.