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Importance of Webmaster Tool 

Importance of Webmaster Tool 

Are you looking for some love… from Google? Other than buying paid traffic through their AdWords program, the best way to get more traffic from them is through search engine optimization. But before you start optimizing your site, the first thing you should do is sign up for Google Webmaster Tools (GWT).


Image result for webmaster

Source:Google


We know that on-page optimization plays an important role in SEO. After the optimization process Google crawl and catch our site. This process done through a service. That is Google search console (previously webmaster tool). The webmaster tool is a web service provided by Google for webmasters. This tool is mainly used for the communication between Google and webmasters.


The first thing you need to do after you login to GWT (it’s free to sign up) is to add your website.

After you add your website you’ll have to verify that you actually own the website. You can do this through four ways:

  1. Add a DNS record to your domain’s configuration – You can use this option if you can sign in to your domain registrar or hosting provider and add a new DNS record.
  2. Add a meta tag to your sites homepage – You can choose this option if you can edit your site’s HTML.
  3. Upload an HTML file to your server – You can choose this option if you can upload new files to your site.
  4. Link your Google Analytics account to GWT – You can use this option if your site already has a Google Analytics tracking code that uses the asynchronous snippet. You must be an administrator on the analytics account for this to work.


Dashboard

google webmaster tools dashboard


Once your site is verified you’ll start seeing data on your website. Sometimes it can take a few hours before you see any data, but it’ll start rolling in.

The dashboard gives you a rough overview of everything from what keywords you are ranking for to how much traffic you are getting. In addition to that you’ll see if the Google bot is experiencing any crawl errors when going through your website, the number of sites linking to yours, and how many pages Google has indexed.


Sitemaps

google webmaster tools sitemaps


Submitting a sitemap will help Google determine what pages you have on your website so they can index them. If you don’t submit a sitemap they may not index all of the pages on your website, which means you won’t get as much traffic.


Sitemaps have to be submitted in an XML format and they can’t contain more than 50,000 URLs or be larger than 10 megs. If you exceed any of those limits, you need to split up your sitemap in multiple files and then submit them.


If you aren’t technical, you can go to XML Sitemaps to create a sitemap. All you have to do is enter in your URL of your homepage and click “start”.

Once your sitemaps have been uploaded, Google will tell you how many of your URLs are being indexed. Don’t worry, it is common for them to not index all of your web pages. But your goal should still be to get as many pages indexed as possible.


Typically if pages aren’t being indexed it’s because the content on those pages aren’t unique, the title tags and meta descriptions are generic, and not enough websites are linking to your internal pages.


To know more about Webmaster tool and SEO Expert Help contact:

https://microwebz.com



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